Orange Chowk started with a simple frustration, creatives in India weren't being seen for what they truly do.
And over time, something shifted. They stopped seeing it themselves.
Creatives shaped culture once.
They still do. They just stopped believing it.
The ability to make people think, feel, build, remember... it's still theirs. It always was.
We're just here to help them see it again. The proof exists. We just keep bringing it to the creatives.
What pulled us to Vrisa is that it has a point of view.
You can feel it in the details. In the references. In the way every collection feels connected to something larger than a trend.
And that matters, especially now. Because a lot of creatives are exposed to the same references, the same algorithms, and the same influences. Which makes it harder than ever to develop a voice of your own.
What Rahul and Shikha have built reminds us that originality is not about being different for the sake of it. It comes from spending years developing a creative language that feels unmistakably yours.
And that's why this conversation matters. Because creatives need to hear from people who have stayed loyal to a point of view long enough for it to become an identity.
And that's why this feels like the kind of conversation that belongs with Rahul and Shikha, at Vrisa.
- orange chowk.
We built this because creatives need a room like this.If Vrisa believes that too, let's figure out what doing this together looks like.
We want that to be with Rahul and Shikha, at Vrisa, with a curated room of creatives and designers from the community.
The question on the table: What does it take to develop a creative language that people instantly recognize as your own? No stage. No script. Just the room.